#23 Plans, pressure and the private pivot - an interview with Simon Reynolds and Andy Sloan

In this episode, Chris sits down with Simon Reynolds of Patient Plan Direct and Andy Sloan of Agilio to explore one of the more significant developments in the dental business landscape, Agilio’s acquisition of Patient Plan Direct. What follows is a thoughtful conversation about consolidation, strategy and the future direction of UK dentistry.

Simon reflects on his own journey into the sector, from Yorkshire and university life to becoming deeply involved in the growth of Patient Plan Direct. He explains how the business carved out its place in a crowded market by offering a lower-cost, practice-branded plan solution, supported by strong technology and a clear understanding of what practices actually need.

Andy then shares the thinking behind the acquisition. This was not simply a deal for the sake of scale, it was a strategic move to strengthen Agilio’s position in patient engagement and complete a wider vision for supporting the operational and commercial life of the modern dental practice.

The discussion broadens into the state of the profession, with particular attention given to the continued shift from NHS to private dentistry. Simon outlines the growing momentum behind practice conversions, driven more by pressure than by ambition in many cases, while Andy highlights the increasing importance of governance, structure and quality in building a practice that is both resilient and valuable.

The conversation also touches on artificial intelligence, not as a gimmick, but as a practical tool for improving decision making, reducing routine admin and supporting better systems. Finally, Chris, Simon and Andy consider the implications of CMA scrutiny, and why preparation, transparency and good management will matter more than ever.

A lively and timely conversation about change, opportunity and the next chapter for dentistry.